Changing Focus // Commercial Work // Los Angeles Commercial Photographer
Hello you little lovers. I’m so glad you’re here because it is today that I want to tell you a little story on why next year in 2019 I will be focused primarily in commercial work. I will still be shooting weddings, but in a much smaller capacity (only taking on 10 weddings to be exact) and being extra intentional of the ones I take on. I’m so excited for this new chapter and so, I thought it would be nice to give you a little background on why I came to this decision as well as include some of my favorite editorial images I shot the last couple of years. Thanks for being here :)
When I first started shooting I had all these dreams of being a commercial photographer. I imagined my work up in galleries, I would be known for my love of series (if you follow me on Instagram, now you know where my love of ongoing stories such as the wig series, walks home, morning bangs, etc. comes from) and I would consistently work with publications and brands who believed in me and I in them.
Despite these hopes and dreams, I realized early on that the world of commercial photography isn’t as user friendly as the wedding industry and I found myself being drawn to weddings more and more. I found my inspirations and my idols and learned a lot from them as far as how I could shoot weddings in my own way.
I didn’t have to be the pinnacle of Pinterest vibes with my images. I didn’t have to love mason jars. I didn’t have to love the color pink. I didn’t have to be the traditional wedding photographer and I could shoot with an editorial edge. I could embrace shadows and lines and steer clear of what was expected and just be true to who I am as an artist. How refreshing. And so, my journey began in the wedding industry and I have LOVED every minute of it.
I really focused my energies into working with clients that fed my soul and my relationships with them has been one of the most amazing things in my business. I’ve gotten to travel as far as Italy and my business has even brought me to a new city I now call home. The past five years have been life changing to say the least.
>> During this time however, there has always been a small ache in my heart for the kind of work I always imagined myself doing full time. Commercial work.
I have slipped editorial projects and conceptualized shoots for brands into my schedule as much as possible in the past few years, but it never feels like enough and I’m always yearning for more.
I’ve put a lot of thought into this, lost sleep over it and ultimately have realized I need to make some changes in my business, focusing more on where my love of photography began and being true to my heart. It’s going to be hard and scary, but I’m currently putting things in place for next year to help me navigate this slightly foreign industry. I just know it’s what I need to do.
Taking only a very limited amount of weddings next year makes me really excited because that just means I can give my 2019 couples even more undivided attention. I won’t need to balance as much and I can really lay the ground work for what’s in store.
// I want my LA roots to come through my images stronger than ever.
// I want sunshine and palm trees and my love for the ocean and friendly faces on the street back into my images.
// I want to tell stories through imagery and I want to tell the stories of the brands I work with.
I can’t wait to continue this journey I’m on and keep filling you in on all that is my life and business. I have a really good feeling for 2019 :)