Sometimes as photographers we tend to fall into a pattern of only producing work we are hired to do. It's important to step out of that and create work that's just for us. Bringing to life those images that are floating around in our heads and into the camera. Bringing together the people you love to work with, or in this case, you've never worked with, and create something you love simply for the sake of staying inspired.
Always, always, always shoot personal work. Always, always, always stay inspired.